Salcedo-Marx
PROJECTS
CAMPAIGN: Police Officers. CLIENT: Massachusetts Civil Service Unit. TARGET: Men and women ages 18-39. GOAL: Attract new demographic groups while retaining traditional ones to police work.
CAMPAIGN: Trust the Kids. CLIENT: City of Cambridge, MA. TARGET: Young adults who buy alcohol for minors. GOAL: Educate twentysomethings about the negative consequences of underage drinking.
CAMPAIGN: Things We Share. CLIENT: Massachusetts Diabetes Prevention & Control Program. TARGET: Hispanics, Blacks/African Americans and Portuguese speakers. GOAL: Make people aware that diabetes runs in families; encourage high-risk, low-income individuals to get tested.
CAMPAIGN: Firefighters. CLIENT: Massachusetts Civil Service Unit. TARGET: Men and women ages 18-31. GOAL: Attract new demographic groups while retaining traditional ones to firefighting.
CAMPAIGN: Breastfeeding Q&A. CLIENT: Massachusetts Women, Infants, and Children’s (WIC) nutrition program. TARGET: New mothers from Brazil and Haiti. GOAL: Educate about the advantages of and address common concerns about breastfeeding.
CAMPAIGN: Same Great Care. CLIENT: Massachusetts League of Community Health Centers. TARGET: Over 1M health center patients. Goal: Remind patients to get vaccinated and take care of underlying health conditions during the COVID-19 pandemic.
CAMPAIGN: Your Values. CLIENT: Give Something Back /Business Products. TARGET: Female office workers. GOAL: Connect buying office supplies with women‘s real lives.
Salcedo-Marx specializes in marketing, communications, and consulting for healthcare, public safety, public health and non-profit organizations.
Our team came to advertising from journalism, graphic design, creative writing, and market analysis. Those experiences still shape the way we approach our projects. On-the-ground research, an eye for the story, and a deep understanding that what most engages people is other people—real people.
Our work aims to reach the whole demographic spectrum of 21st-century America.
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